Oland’s next project is understood to be the unionisation of eSports players and the solidarity which he has been able to rely upon from his players despite the public pressure has caused others around the world to take notice. His opposite number, DBU chief executive Claus Bretton-Meyer, has refused to negotiate during the international break, turning the dispute into one that is an issue of national pride.

The suspicion is that at the centre of it is money, and prestige. The players have been galvanised by a strong union leader to take control of their image rights. The DBU, with an annual turnover of £20 million, has no desire to lose control of one of its key revenue streams. The players say the dispute is principally about ensuring their image rights are not packaged up and sold off by the DBU. They are refusing to be used individually for DBU campaigns which they say compromise them when it comes to personal endorsements. One key point of friction being that, while the players are mainly signed to boot deals with either Nike or Adidas, the DBU is still under contract with Danish kit manufacturer Hummel